AIR (All India Radio) is our country’s national broadcaster. What is it officially called?

All India Radio (AIR), officially known since 1956 as Akashvani (“Voice from the Sky”), is the national public radio broadcaster of India and is a division of Prasar Bharati. It was established in 1936. It is the sister service of Prasar Bharati’s Doordarshan, an Indian television broadcaster. Headquartered in the Akashvani Bhavan building in New Delhi, it houses the Drama Section, the FM Section, the National Service, and is also home to the Indian television station Doordarshan Kendra, (Delhi).

‘Akashvani’ was first used in the context of radio by M. V. Gopalaswami in 1936 after setting up India’s first private radio station in his residence, “Vittal Vihar” (about two hundred yards from AIR’s current Mysore radio station). Akashvani was later adopted as All India Radio’s on-air name in 1957.

Vividh Bharati is one of the best-known services of All India Radio. Its name roughly translates as “Diverse Indian”. It is also known as the Commercial Broadcasting Service or CBS. Commercially, it is the most accessible AIR network and is popular in Mumbai and other large cities. Vividh Bharati offers a wide range of programs including news, film music, short plays, music and comedy. It operates on different medium wave-band as well as FM frequencies in each city.

 

Picture Credit : Google