Named after the South American river, Amazon sold its first book in July 1995. Jeff Bezos , by name of Jeffrey Preston Bezos, (born January 12, 1964, Albuquerque, New Mexico, U.S.), American entrepreneur who played a key role in the growth of e-commerce as the founder and chief executive officer of Amazon.com, Inc., an online merchant of books and later of a wide variety of products. Under his guidance, Amazon became the largest retailer on the World Wide Web and the model for Internet sales.
Amazon quickly became the leader in e-commerce. Open 24 hours a day, the site was user-friendly, encouraging browsers to post their own reviews of books and offering discounts, personalized recommendations, and searches for out-of-print books. In June 1998 it began selling CDs, and later that year it added videos. In 1999 Bezos added auctions to the site and invested in other virtual stores. The success of Amazon encouraged other retailers, including major book chains, to establish online stores.
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