Since its occurrence, gold is regarded as the seed of Agni (the God of Fire). Gold has always been considered as a sacred color, as a result, more often than not, gold adornments are worn for specific rituals and events.
The love for gold cannot be better explained by the people residing in South India. Especially, the people from Kerala and Tamil Nadu, are die-hard fans of gold, be it in the form of metal or fabric. Gold, both in color and in metal is one of the significant part of the Vishukkani (the new year of Kerala). Kanikkonna, a golden-yellow flower is used generously throughout the puja conducted during this festival. It is believed that Kanikkonna signifies the radiant sun which represents the eyes of Lord Vishnu and the gold coins are symbols of financial prosperity, traditional and divine wealth. When it comes to weddings, Kasavu sarees with intricate golden embroideries is a well-known bridal attire. The bride-to-be looks dazzling on her wedding day as her beautiful reflection filters across the pure golden color.
Picture Credit : Google
