What is GI tag?

Approved by the Geneva based World Trade Organisation, a GI tag recognises the place of origin of a product and the specific qualities or means of production associated with it. Acting as a certification, it is a way of ensuring that similar products from elsewhere cannot be sold under the same name. It is renewable after 10 years. Some examples of GI tagged products from around the world are Parmesan Reggiano cheese and Napolitan pizza from Italy, Swiss watches, Ceylon tea and Pinggu peaches from China.

The India scene

In India, the GI tag is governed by the Geographical Indication of Goods (Registration and Protection) Act which was passed by Parliament in 1999. This paved the way for the establishment of the Chennai-based Gl registry to classify products under a GI tag after carefully reviewing applications. Darjeeling tea became the country’s first product to bag a GI tag in 2004 2005. Since then, many more products have received the tag.

Why is the tag important?

A GI tag essentially works like a trademark or intellectual property right. It helps producers ensure that their products are distinct from competing products in the market. It enables producers to earn goodwill and a reputation for indigenously manufactured products. It ensures that their products enjoy not just good sales but also favourable prices. Many communities depend entirely on the market success of their indigenous products and a GI tag provides recognition and protection of their livelihoods.

The products also become synonymous with the cultural and geographical identity of the region they come from over time, and embody a history of craftsmanship, tradition and community. Gl tags boost sales and exports, as the geographical distinctiveness of products and official recognition of their historical and cultural significance increase demand.

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