What is the purpose of truck art?

Giant, bulky trucks carrying heavy goods are a familiar sight on national highways. Their imposing presence often annoys other motorists on the road. However, the next time you pass one by, don’t forget to take a closer look. You may be surprised to find that these mammoth vehicles are actually covered in colourful and ornate artwork.

From drawings of soaring eagles and blushing brides to catchy slogans and safety messages displayed on the sides, truck art can be traced back to the truck drivers of India, Pakistan and Afghanistan. It comes in a melange of colours and psychedelic symbols.

Why it’s done

Trucks are often used to transport cargo and heavy goods across long distances. As they embark on deliveries, truck drivers are forced to leave their homes and families behind for months together. They spend long hours on the lonely, rambling road and are sometimes forced to sleep in their vehicles. In a way, the trucks serve as their home away from home. And just as we decorate our homes to make them attractive, the truck-drivers too brighten up their home-on-wheels with truck art.

A motley of colours

The art consists of signature colours, characteristic typography and woodwork with intricate details. Each truck is different, an expression of its owner, reflecting individual beliefs, values and interests.

Popularity

Today, the art form is no longer restricted to trucks. The style has become a popular expression of contemporary lture. Kitschy designs found in truck art are replicated on garments, cushion covers, crockery and other items of home decor. However, there are concerns that the truck art tradition is dying, as hand-painted artwork is getting replaced with stickers.

Did you know?

  • Environmentalists in Kolkata launched an initiative to spread awareness on the importance of tiger conservation through the popular truck art on International Tiger Day on July 29.
  • Pakistani decorated trucks ferrying goods to Afghanistan came to be known as jingle trucks by the U.S. troops and contractors.
  • One of the most common signs you will find emblazoned across the back of a truck is “Horn, Ok, Please”. It’s a call for other drivers to honk when they try to overtake the truck; a long-standing tradition on Indian roads.

Picture Credit : Google

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