Helena Rubinstein made millions by selling make up. In fact, she laid the foundations of the beauty industry. She was bold, beautiful, and had a knack of spotting a business opportunity. Helena, who was Polish by birth, visited her relatives in Australia, when in her early thirties. She noticed that the women’s skins lost their beauty in the harsh sun. Helen had with her a jar of facial cream mixed to a family formula. She realized that she held the recipe for business success in her hands. She produced and marketed a wide range of products never before available to women including coloured face powder, and foundation cream. Later, she opened a string of beauty salons. Queen Alexandria and the actress Sarah Bernhardt were among the rich and the famous who frequented her salons. In 1953, she set up the Helena Rubenstein Foundation, which enables young women to take up higher education and follow non traditional careers.