In the story of Angry Birds, the pigs are stuck on a small island, and they are hungry and in need of something to eat. So – like many of us would! – they decided to eat some eggs that they found. This made the birds angry.
With over 50 million downloads and 200 million minutes of game play each day, Angry Birds and its sequel Angry Birds 2 by Rovio have become two of the most addictive and popular mobile games of their time. While most other games struggle to maintain their place in the increasing app market competition, the two games are still top grossing.
With Angry Birds, Rovio has produced some of the most impressive mobile growth statistics in the industry – $12 billion in revenue in 2012 and an estimated $50 billion in 2017. According to Rovio, their titles received over 3.7 billion downloads!
But it wasn’t just the launch of Angry Birds that made them successful. Since 79% of their revenue is tied to the Angry Birds brand, the company had to work on diversifying its titles to fuel their growth consistently in the market.
When the competitors started releasing freemium games that made money through in game purchases, Rovio experienced an operating loss and had to downsize in 2015. But the growth started with the release of the Angry birds movie and some other games that were launched with the freemium model.
The mobile app growth of Angry Birds didn’t stop with gaming revenues. The brand became so popular that Rovio was able to expand it into merchandising and even launch the Angry Birds movie in theatres.
Credit : Get Social
Picture Credit : Google
