A Flash Mob is a large group of people who gather at a public location to perform a pre-defined action, typically a brief dance, and disperse rapidly after the event has concluded.
Flash Mobs are an internet phenomenon of the 21st century. Although Flash Mobs don’t happen online, they are organized using social media, viral emails, or websites in general. Consequently, the first ‘official’ gathering of this nature was attempted in Manhatten in May 2003, the early days of social media. The phenomenon has since spread across the globe and Flash Mobs are open to anyone to join.
Flash Mobs are initiated online. The organizers set up a website, mailing list, and/or a viral message that provides all necessary instructions for potential participants. This of course includes the date, time, and meeting point in the real world, as well as the action to perform, for example a video of the dance moves.
An example of an upcoming worldwide Flash Mob is Thrill The World, a tribute to Michal Jackson. Since 2006 it has been held on the weekend before Halloween. This year it will be held in countries around the globe on Saturday, October 23rd, in an attempt to break a Guinness World Record.
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