Jelly Belly Candy Company, formerly known as Herman Goelitz Candy Company and Goelitz Confectionery Company, is an American company that manufactures Jelly Belly jelly beans and other candy.
The company is based in Fairfield, California, with a second manufacturing facility in North Chicago, Illinois. A distribution and visitor center in Pleasant Prairie, Wisconsin began liquidation and closure on August 3, 2020. In October 2008, the company opened a 50,000 sq ft (4,645 m2) manufacturing plant in Rayong, Thailand where it produces confectionery for the international market.
The company’s signature product, the Jelly Belly jelly bean, comes in more than 50 varieties, ranging from traditional flavors like orange, lemon, lime, and cherry, to more exotic ones like cinnamon, pomegranate, cappuccino, buttered popcorn, and chili-mango.
Jelly Belly Candy Company manufactures numerous specialty Jelly Belly jelly beans with licensed products like Tabasco sauce and uncommon candy tastes like egg nog and pancakes with maple syrup. A few flavors, like lychee and green tea, are sold only in markets outside the United States.
Several flavors have been based on popular alcoholic beverages, beginning with Mai Tai in 1977. Over the years, new additions have included strawberry daiquiri, margarita, mojito, and piña colada. Draft beer, a flavor inspired by Hefeweizen ale, was introduced in 2014. All such flavors are entirely alcohol-free.
“Bertie Bott’s Every Flavour Beans” were inspired by the Harry Potter book series and featured intentionally gruesome flavors such as “Vomit”, “Earwax”, “Skunk Spray”, “Rotten Egg” and “grass”. A similar product dubbed “BeanBoozled” pairs lookalike “normal” flavors with weird flavors, such as “Peach” and “Barf”.
“Sport Beans” are jelly beans designed to provide physical energy and enhance athletic performance. They contain carbohydrates, electrolytes (in the form of sodium and potassium), and vitamins B1, B2, B3 and C. “Extreme Sport Beans” include the additional boost of caffeine.
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