In 1905, John P. Harris and Harry Davis opened a five-cents-admission movie theater in a Pittsburgh storefront, naming it the Nickelodeon and setting the style for the first common type of movie theater. By 1908 there were thousands of storefront Nickelodeons, Gems and Bijous across North America. A few theaters from the nickelodeon era are still showing films today.
The 1913 opening of the Regent Theater in New York City signaled a new respectability for the medium, and the start of the two-decade heyday of American cinema design. The million dollar Mark Strand Theatre at 47th Street and Broadway in New York City opened in 1914 by Mitchell Mark was the archetypical movie palace. The ornate Al. Ringling Theatre was built in Baraboo, WI by Al Ringling, one of the founders of the Ringling Bros. Circus, for the then-incredible sum of $100,000. Los Angeles showman Sid Grauman continued the trend of theater-as-destination with his ornate “Million Dollar Theater”, using the same design firm as Ringling. It opened on Broadway in downtown Los Angeles in 1918.
In 1915, the tremendous success of The Birth of a Nation helped to establish the supremacy of feature films, which forced the owners of five-cent theaters to increase the ticket price to ten cents or more, then either remodel to provide a more comfortable and pleasant environment or relocate to a bigger and better auditorium, bringing the nickelodeon era to an end.
Picture Credit : Google
