Why is TFM mentioned on soap wrappers?

TFM is the abbreviated form of ‘Total Fat Matter’ in a soap. According to theMy Science School

provisions of the Drugs and Cosmetic Rules, in all  toilet soaps, the TFM content 

has to be mentioned in terms of percentage on the wrapper of the product apart from the other details required under the rules. 

The standard fixed by the Bureau of Indian Standard (formerly I.S.I.), the ideal and safe percentage of TFM in any toiletary  preparation should be between 60 and 80 per cent. 

However, having been unsure of the standard, even many, of the reputed soap  manufacturers have omitted ‘toilet soap’ from their name and simply state ‘bathing bar’. Similarly shaving soaps are marketed as showing  creams without mention of TFM content.