Tap on your ‘Following list in the Instagram app. The accounts you follow are sorted into two categories: ‘Least Interacted With’ and ‘Most Shown in Feed’. Tap each option and customize by unfollowing whom you least interact with or filtering accounts which unnecessarily keep popping up in your feed. This will help you keep your feed clean and make it more relevant by showing posts which you really care about.
This new Instagram feature, allowing you to see who you interactive with, can change the way you engage with your customers and associated brands. Use the ‘Least Interacted With’ list to re-engage with brands and customers who haven’t got as much attention as others. Use the ‘Most Interacted With’ list to branch out with accounts you know you already interact with a lot, developing your connections further. Using this information alongside an overall picture of engagement and interaction can give you a better understanding of your relationship with your audience.
From an end-user point of view, this new feature serves to help curate a meaningful feed and cull accounts that are less important to them. This should push brands to create better content that users want to engage with. If you come up in either of anyone’s list, this might be an opportunity to jog their memory about the brilliant things your brand brings to the table.
Credit : Minter
Picture Credit : Google
