Lasso “makes it easy for anyone to create and share short videos with fun effects” and is Facebook’s latest bid to win over teens. Users can create short-form, entertaining videos from dancing to comedy to beauty to fitness. Make use of the app’s “massive music library” to add more to your videos. Scroll through short videos that autoplay as you pass by them, or filter content using the hashtags at the bottom. Use the in-app camera to create your own spin on a video hashtag that’s trending, with special effects, music text on video and editing tools to modify your videos. Lasso videos can be shared as Facebook Stories, with the feature to share them as Instagram Stories to come later. User profiles remain public. Free for iOS and Android.
As of February, Lasso was available in Colombia, Mexico, the U.S., Argentina, Chile, Peru, Panama, Costa Rica, El Salvador, Ecuador and Uruguay, research firm Sensor Tower told TechCrunch.
Lasso added support for Hindi language earlier this year, prompting speculation that Facebook may eventually bring the new app to India, the American tech firm’s biggest market by user accounts.
Lasso’s demise comes ahead of the launch of Instagram Reels — the new horse Facebook is counting on to steal TikTok’s lunch, said Josh Constine, who first spotted Lasso’s announcement.
Credit : Tech Crunch
Picture Credit : Google
