According to Meta, English is the dominant language used online by Indian women, but it has limited rural women’s access to social media. 91 per cent of female users in India use English, followed by 6 per cent who use Hindi and 1 per cent, Bengali. “Women from urban areas constitute the major portion of social media users. Upper class women in urban areas are more aware about data privacy and cyber security compared to those from low-income backgrounds or rural areas.
Currently, online communication and content is in English with an absence of regional languages. Such women can’t read terms and conditions of social media use, privacy updates and other app updates in English, which is stopping them from meaningfully accessing social media platforms.”
The insight comes from a Meta tool called Facebook Audience Insights, a feature meant for businesses to improve target content and advertise to users. The findings come from “secondary research”, including sources such as news reports, and research from universities. The results are supported by “select one-on-one interviews” with women who are journalists, domestic workers, online urban entrepreneurs, “urban and rural homemakers”, and university students.
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