Is there a day dedicated to the radio?

          

          Long before the Internet or television was popular, the radio ruled the world! People at home eagerly waited in front of radios for their favourite programme and young people in streets were seen with their ears glued to the machine listening to music! Even today, the radio is considered the mass medium reaching the widest audience in the world. In honour of the radio, we hold February 13 as the World Radio Day.

          Radio is considered a powerful communication tool at a very low cost. The main advantage of the radio is that it is suitable for communities in remote areas. It is also an affordable medium for vulnerable people such as the illiterate, the disabled, women, youth and the poor. It also offers a platform to intervene in the public debate, irrespective of people’s educational level. Radio has a strong and specific role in emergency communication and in disaster relief too.

          An amazing quality of radio is that it has managed to adapt to the changes and challenges of the 21st century. A ubiquitous medium, radio finds a place in homes, workplaces and automobiles.

Picture Credit : Google