The many ways people seek to communicate information to a large audience are known as the media. This communication can be in written, spoken, printed, or digital form. Throughout history, leaps in technology from the invention of printing to growth of the Internet have led to better, faster ways of reaching people. Today, information can be relayed around the globe in seconds.
The word “digital” refers to the way that information is turned into number-based codes before being sent or stored via electronics. The Internet is the key form of digital media, and has opened up mass media to the individual. Anyone with a blog or website can express opinions to a huge audience.
In this digital age, media content is available on many different platforms. News, films, and television programmers can be viewed on Smartphones, tablets, computers, and smart televisions. In addition, these digital devices also enable people to create as well as consume media content, via social media platforms such as Facebook and Twitter.
TELEVISION AND FILM
Since the early broadcasts of the 1930s, television has brought news and entertainment to a wide audience. Today, television and films can be watched from home. DVDs, smart televisions, and online streaming services, such as Netflix, allow viewers to choose between thousands of shows, as well as record, pause, and rewind them.
In 1938, a radio dramatization of The War of the Worlds in the United States convinced many listeners that an actual Martian invasion was in progress. Today, radio stations still fill the airwaves with music, talk, news, and drama.
Media is a global business. The majority of the world’s media outlets are controlled by just a handful of international companies. Satellites orbiting Earth transmit television broadcasts around the world.
Published daily or weekly, newspapers contain news, information, feature stories, and advertising. China leads the world with more than 100 million copies circulating daily. Today, many papers are available to read online.
The content of a magazine does not usually date as quickly as that of a newspaper. Magazines may cover current events or they may be aimed at a specific audience, for example, movie or music fans.
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