Which are few resolutions you can make when it comes to technology?

Take time to detox

Too much time is spent in front of the screens these days due to online classes and assignments. So take a break and spend time meditating or taking a walk in the neighbourhood. Also resolve to take regular breaks when you need to sit in front of the computer for the whole day.

Reduce use of paper

Do your bit for the environment and save printer paper by printing only what is absolutely necessary.

Appreciate what you have

Technology keeps developing rapidly. But you don't need to have it all. Be content and make full use of the technology at your disposal.

Keep in touch

While you can't meet friends and relatives physically, resolve to keep in touch with them through video calls and emails. Instant connectivity is one of the many boons of technology.

Stay fit and healthy

Don't compromise on your health. You can use technology to maintain your physical and mental health. There are many gadgets as well as apps available online that teach you exercises and meditation.

Organise

Like you clean up and organise your home, organise your desktop and email inbox as well. Delete unnecessary files and organise the existing ones into folders and tabs.

Be polite

While social media has too much negativity going on, when you choose to interact with friends or acquaintances online, resolve to be polite, kinder and nicer.

Be safe

Set privacy settings on all your social media accounts to maximum and install antivirus software. Protect yourself and your system from cybercrime.

Help others

Some people take time to adapt to changes in technology. Be patient and help them understand the gadget or software they are struggling to navigate.

Stand for what's right

You are lucky to have access to the Internet and other technology. Use it to voice your opinion for the right things and further important causes.

Picture Credit : Google

New supercomputer to rank among the world’s fastest



A new supercomputer in Wyoming, U.S.A., will rank among the world’s 25 fastest and help study phenomena including climate change, severe weather, wildfires and solar flares. The Hewlett Packard Enterprise Cray EX supercomputer will theoretically be able to perform almost 20 quadrillion calculations per second – 3.5 times faster than the existing machine named Cheyenne. That power will enable some of the most sophisticated simulations yet of large-scale natural and human-influenced events.



It “will support basic research in ways that will lead to more detailed and useful predictions of the world around us, thereby helping to make our society more resilient to increasingly costly disasters and contributing to improved human health and well-being,” centre Director Everette Joseph said in a news release.



More than 4,000 people from hundreds of universities and other institutions worldwide have used the supercomputing centre since it opened in 2012.



The facility’s current supercomputer, named Cheyenne, is over three times faster than its predecessor, which was named Yellowstone.



A contest among Wyoming schoolchildren will decide the new supercomputer’s name.



 



Picture Credit : Google


HOW DOES THE INTERNET WORK?


The internet is a global network of millions of computers that can communicate with one another. Information can he sent and received across the network in the form of text, pictures, video and sound. Home computers often connect to the Internet using a normal phone line and a modem — a device that connects the computer to an Internet Service Provider (ISP). Businesses and other large organizations may have their own network, known as a Local Area Network (LAN), which connects to an ISP with a high-speed link.



Everyone’s talking about the internet and whether, or how, it should be regulated. But not enough people know how the internet actually works—or what exactly the internet is.



You probably have your own “local area network” at home, and it’s made up of all the devices connected to your router, which connects to the internet. The word “internet” refers to a worldwide system of “interconnected computer networks”.



That’s all the internet really is—a large number of computer networks all over the world, connected together. Of course, there’s a lot of physical hardware—from the cables under your city streets to the massive cables on the ocean floors to satellites in orbit around the planet—that makes this communication possible. There’s also a lot of software at work in the background, allowing you to type in a website address like “google.com” and have your computer to send information to the physical location where that website is located in the fastest way possible.



Even when you’re just connecting to a single website, there’s a lot more going on under the hood. Your computer can’t directly send a piece of information, or “packet” of data, to the computer hosting the website. Instead, it passes a packet to your home router with information about where it’s going and where the web server should reply. Your router then sends it to the routers at your internet service provider (Comcast, Time Warner, or whoever else you use), where it’s sent to another router at another internet service provider, and so on, until it reaches its destination. Any packets sent back to your system from the remote server make the reverse journey.



To use an imperfect analogy, it’s a bit like sending a letter in the mail. Your local postal employee can’t just grab the letter and take it directly across the country or continent to its destination address. Instead, the letter goes to your local post office, where it’s sent to another post office, and then another one, and so on, until it gets to its destination. It takes longer for a letter to get to the other side of the world than the other side of the country because it has to make more stops, and that’s generally true for the internet as well. It will take a bit longer for packets to go longer distances with more transfers, or “hops”, as they’re called.



Unlike with physical mail, sending data packets is still very fast, though, and it happens many times a second. Each packet is very small, and large numbers of packets are sent back and forth when computers communicate—even if one is just loading a website from another one. A packet’s travel time is measured in milliseconds.





Picture Credit : Google



 




 



WHY DO COMPANIES ADVERTISE?


Companies use all forms of media to advertise their products and services. advertising began simply as a way of telling people about a product, but it is now much more sophisticated. It is used to present the image of a company in a certain way and also to target a particular audience that the company feels it can attract. In this way, the company associates itself with a certain lifestyle. Advertising is a huge business, with large companies investing huge sums of money in anything from sports sponsorship to putting their logo on the side of a milk carton.



Companies use advertisements as part of a marketing program to increase sales of their products and services. Advertising plays a different role at different stages of the marketing process -- helping to raise awareness of a product or service, generating leads for a sales force or selling directly. Companies with retail outlets use advertising to make consumers aware of product availability and increase sales through the outlets.



Awareness



Companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product, they will not consider it when they next make a purchasing decision for the type of product you offer. Advertising puts your product into the consumer’s set of choices.



Brand Preference



Advertising can build a preference for your product over competitors’ offerings. Your advertising messages must reflect the information that customers feel is important when choosing a product. It must also stress the quality of your product. By advertising regularly, you can reinforce the brand messages so that your product becomes first choice when the consumer next makes a purchase.



Direct Sales



Use direct response advertising to sell products directly to customers. The advertisement includes details of the product and its price together with a telephone number or website address where customers can order the product.



Retail Development



Advertising details of retailers or distributors that stock your products builds sales by driving traffic to the outlets. The advertisements can provide information on retail outlets or promote special offers available at those outlets. This type of advertising can also help you promote your products to distributors and retailers.



Lead Generation



If you market products and services through a sales force, you can use advertisements to generate leads for the team to follow up. Include a response mechanism in the advertisement such as a reply coupon, telephone number or email address so that customers can register their details in return for an incentive offer. Examples of incentives include free copies of special reports for business customers or gifts for consumers.



Reputation



When a prospect is selecting a supplier for a major purchase, company reputation is an important factor in the decision. Use advertising to build a positive perception of your company. Reputation or corporate advertising communicates messages about factors such as your company’s achievements, financial stability, market success and innovation record.




Picture Credit : Google



WHAT IS MASS MEDIA?



Certain forms of media, particularly television and newspapers, are able to communicate to thousands or even millions of people at the same time. These mass media can have a very powerful influence on their audience, and often reflect the particular view-point of the media-owner.



Think about this for a second: whenever you want to hear your favorite song, watch your favorite show, or see the latest current events, where do you go? You more than likely turn on your television, radio, or computer. The source that the majority of the general public uses to get their news and information from is considered mass media.



Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet. The general public typically relies on the mass media to provide information regarding political issues, social issues, entertainment, and news in pop culture.



The mass media has evolved significantly over time. Have you ever wondered how the latest news and information was communicated in the past? Well, before there was the Internet, television, or the radio, there was the newspaper. The newspaper was the original platform for mass media. For a long period of time, the public relied on writers and journalists for the local newspapers to provide them with the latest news in current events.



Centuries later, in the 1890s, came the invention of the radio. The radio would soon supersede the newspaper as the most pertinent source for mass media. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment.



Later on down the line came the invention of the television. The television would soon replace the radio for the most effective platform to reach the general public. Today, the Internet is the most relevant form of mass media and has become a major tool for news outlets. Since the evolution of the Internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs.



Picture Credit : Google